The Queso Truck concept originally in Los Angeles, CA needed menu and recipe guidance to identify flavor profiles and test menus.

Analysis

• Researched Queso recipes and concepts across Southwest, Deep South and Mexico.

Overview

• Interviewed the Founders to determine flavor profile direction and products

• Identified core food narrative (what do they believe in, what are their “must haves” and are there any items that are off limits)

Results

• Set up a day of R&D with Founders and executed all the ideas circulating the new menu

• Vetted items and dialed in core 6 or 7 concepts

• Documented recipes and established supply chain contacts/vendors in LA

• Onsite training with cooks to finalize all flavor components for dishes

• Helped execute the launch of the menu and consulted on kitchen flow and output model